Did I miss the SEO Boat?
Just got off the phone with a fast talking sales rep from a company that swore they were a Google partner and could “guarantee” first page ranking in Google for my website. I must be crazy because after arguing with this guy for a half-hour I turned down his fantastic promises, unsubstantiated guarantees, and super discounts. He warned me multiple times that I would miss the boat forever if I didn’t sign up immediately.
After hanging up, I went directly to Google to see their advice for selecting a ‘Search Engine Optimization’ company. Here’s a bit of what I found:
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” dietÂ pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
They should have mentioned people who still insist on telephoning me with wild offers. As I expected, right off the bat, Google says NO ONE can guarantee any placement.
You may want to read their suggestions yourself here:
Search Engine Optimization (SEO) – Webmaster Tools Help
It could save you hundreds of $$…
Good websites designed with a little forethought to SEO placement can, and do, rank well without resorting to funny business. Before hiring a graphic designer ask what he knows about SEO, especially about Google, Yahoo and Bing!